Pops – Modal Popups

The popup plugin that gives you everything — for free.

Every other popup plugin locks the features that actually matter behind a premium paywall. Pops is different. Exit intent, built-in analytics, and A/B testing ship in the free version — no licence required, no upsell to unlock the basics.

5 Popup Types

Build the exact experience you need:

• Modal — Classic centred overlay with customisable width and overlay
• Slide-in — Elegant corner cards that appear without interrupting the page
• Banner — Full-width top or bottom bars, perfect for announcements and promos
• Fullscreen — Total-takeover welcome mats and age gates
• Floating — Persistent bubble widgets for chat CTAs, cookie notices, and more

5 Trigger Types

Show the right popup at the right moment:

• Time Delay — Display after a configurable number of seconds
• Exit Intent — Detect cursor leaving the viewport and catch visitors before they go (works on mobile via back-gesture detection)
• Scroll Depth — Fire when the visitor reaches a percentage of the page
• Click Selector — Attach any popup to any button, link, or element with a CSS selector
• User Inactivity — Re-engage visitors who have stopped interacting

Built-in Analytics — Free

No third-party service required. Every popup automatically tracks:

• Impressions — how many times it was shown
• Clicks — how many visitors clicked your CTA
• Closes — how many dismissed without engaging
• CTR & Close Rate — calculated automatically

View per-popup charts, drill into date ranges (7/30/90 days), and see site-wide totals on the analytics dashboard.

A/B Testing — Free

Write two versions of your popup content and let Pops split traffic between them. Set the exact traffic ratio (e.g. 70% Variant A, 30% Variant B) and see which converts better in the analytics dashboard — all included in the free plan.

Precise Display Conditions

Show or hide any popup based on:

• Page type — front page, blog, single post/page, archive, category, WooCommerce shop/product/cart/checkout, 404, search
• Specific page or post ID
• URL — exact match, contains, starts with
• Visitor login status — logged-in or logged-out
• Device type — desktop or mobile
• Referrer URL — match traffic from specific sources
• Date schedule — set a start and end date/time for seasonal campaigns

Frequency Control

Decide exactly how often a popup appears per visitor:

• Every page load
• Once per browser session
• Once ever (sets a long-lived cookie)
• Once every X days

Live Preview Builder

See your popup exactly as visitors will as you type — no saving and switching tabs. Change the popup type, position, colours, animation, and content and watch the preview update in real time. Switch between desktop and mobile views instantly.

4 Animation Styles

• Fade
• Slide Up
• Slide Down
• Zoom

All animations respect the visitor\\\\\\\\\\\\\\\'s prefers-reduced-motion setting automatically.

Full Theming Control

Customise background colour, text colour, button colour, button text colour, and overlay opacity — all from the editor with a colour picker.

Drag-to-Reorder Priority

When multiple popups could show on the same page, drag them into priority order on the popup list. No configuration needed.

Lightweight & Fast

• Zero external dependencies on the frontend
• Popup config is inlined as a single small JSON object
• Events tracked via navigator.sendBeacon — no blocking requests
• CSS uses prefers-reduced-motion automatically

WooCommerce Ready

Display conditions include WooCommerce shop, product, cart, and checkout pages out of the box. No extra plugin or configuration required.

Pro Upgrade

Upgrade to Popups Pro via pluginsbuy.com to unlock:

• Unlimited active popups (free plan: 3)
• Automatic plugin updates delivered directly to your WordPress dashboard

All features described above — including exit intent, analytics, A/B testing, scheduling, and all 5 popup types — are free.

Privacy

Welcome Popup does not send any visitor data to external servers. All analytics are stored in your own WordPress database. No cookies are set except for popup frequency control (stored client-side only).

Changelog

1.0.0

• Initial release